The best time to visit Shikoku depends on your preferences and budget:
- Spring (March to May): Cherry blossom season, but prices may be higher
- Summer (June to August): Ideal for outdoor activities, but can be hot and humid
- Autumn (September to November): Pleasant weather and beautiful foliage
- Winter (December to February): Quieter and cheaper, but some attractions may have limited hours
For budget travelers, consider staying in business hotels or minshuku in smaller towns. Mid-range options include ryokans and Western-style hotels in cities like Matsuyama or Takamatsu. Luxury seekers can find high-end resorts near popular hot springs or scenic areas.
To save money, book well in advance, especially during peak seasons like cherry blossom time or the Awa Odori festival in August. Consider visiting during the shoulder seasons (late spring or early autumn) for a balance of good weather and reasonable prices.
Areas like Tokushima City and Takamatsu tend to be more expensive due to their popularity, while rural areas in Kochi or Ehime may offer better value. However, these less-visited areas might require more planning for transportation and activities.
Remember that Shikoku is less developed for international tourism compared to other parts of Japan, which can make it both more challenging and more rewarding to explore. By carefully selecting your accommodations and planning your itinerary, you can experience the authentic charm of this beautiful island while staying within your budget.