San Francisco, also known as San Pancho, is a charming coastal town located in the Riviera Nayarit region of Nayarit, Mexico. Nestled between the lush Sierra Madre Mountains and the Pacific Ocean, this picturesque destination offers a perfect blend of natural beauty, cultural heritage, and a laid-back atmosphere. San Francisco is renowned for its pristine beaches, with golden sands stretching along the coastline for miles. Playa San Francisco, the main beach, is a popular spot for sunbathing, swimming, and water sports such as surfing and paddleboarding. The crystal-clear waters and gentle waves make it an ideal destination for both beginners and experienced surfers.