The Department of Commerce Division of Tourism in Tallahassee is a government agency that is responsible for promoting tourism in the state of Florida. The division works to attract visitors to the state by highlighting its many attractions, including its beaches, theme parks, and natural beauty. The division also works to support the tourism industry by providing resources and assistance to businesses that cater to tourists, such as hotels, restaurants, and tour operators.
The Division of Tourism is staffed by a team of professionals who are dedicated to promoting Florida as a premier travel destination. These professionals include marketing experts, tourism analysts, and industry specialists who work together to develop and implement strategies that will increase tourism to the state. The division also works closely with local tourism boards and other organizations to coordinate efforts and ensure that all stakeholders are working together to achieve common goals.
One of the key functions of the Division of Tourism is to develop and implement marketing campaigns that will attract visitors to the state. These campaigns may include advertising in print and online media, as well as social media and other digital channels. The division also works to develop partnerships with travel agents and other industry professionals to promote Florida as a travel destination.
In addition to marketing and promotion, the Division of Tourism also provides a range of services and resources to businesses that cater to tourists. These services may include training and education programs, market research and analysis, and assistance with permits and other regulatory requirements. The division also works to develop and implement policies and regulations that support the tourism industry and ensure that visitors have a safe and enjoyable experience in Florida.
Overall, the Department of Commerce Division of Tourism in Tallahassee plays a critical role in promoting tourism in the state of Florida. Through its marketing efforts, industry support, and policy development, the division helps to ensure that Florida remains a top travel destination for visitors from around the world.