Ambert is a charming town located in the heart of the Auvergne region in central France. Nestled in the Livradois-Forez Regional Natural Park, Ambert is surrounded by lush greenery, rolling hills, and picturesque landscapes. The town is known for its rich history, traditional architecture, and vibrant cultural scene. Ambert is famous for its annual cheese festival, where visitors can sample a variety of local cheeses and learn about the traditional cheese-making process. The town also boasts a bustling market, where locals and tourists alike can purchase fresh produce, artisanal crafts, and regional specialties.