General Roca is a city located in the province of Río Negro, Argentina. It is the second largest city in the province and serves as an important commercial and agricultural center. The city is known for its production of fruits, particularly apples and pears, and is often referred to as the "National Capital of the Apple." General Roca is situated in the fertile Río Negro Valley, which allows for the cultivation of a variety of fruits and vegetables. The city's economy is heavily reliant on agriculture, with numerous orchards and vineyards surrounding the area.