Purmamarca is a picturesque village located in the Quebrada de Humahuaca region of Jujuy, Argentina. Nestled at the foot of the stunning Cerro de los Siete Colores (Hill of Seven Colors), this small town is known for its vibrant landscapes and rich cultural heritage. The most striking feature of Purmamarca is undoubtedly the Cerro de los Siete Colores, which towers over the village with its magnificent layers of reds, yellows, greens, and purples. This natural wonder provides a breathtaking backdrop to the town and is a favorite spot for photographers and nature enthusiasts.