El Centro is a city located in the southern part of California, in the Imperial Valley. It is the largest city in Imperial County and serves as the county seat. El Centro is known for its warm, sunny climate and is often referred to as the "heart of the Imperial Valley." The city is home to a diverse population and has a strong agricultural economy, with a focus on the production of crops such as lettuce, carrots, and onions. El Centro also has a growing retail and service sector, with a variety of shops, restaurants, and entertainment options for residents and visitors.