Beni Mellal is a city located in the Tadla-Azilal region of central Morocco. It is known for its beautiful natural surroundings, including the nearby Atlas Mountains and the Oum Er-Rbia River. The city itself is a bustling urban center with a mix of modern and traditional architecture, and a vibrant atmosphere. Beni Mellal is a major agricultural hub, known for its production of citrus fruits, olives, and other crops. The city is also home to a number of industries, including textiles, food processing, and ceramics. The local economy is diverse and thriving, with a range of businesses and services catering to the needs of residents and visitors alike.